Search Engines have evolved. The search engines that crawl and index the web are daily being tweaked and improved to do their job better – to find the best stuff on the web.
Savvy website owners like to help the search engines and tweak their sites to help out. And this is what search engine optimization or optimisation is all about – helping the search engines to do their job.
We want free traffic right? We want the search engines to show our site on the first page of Google and Bing and Yahoo right?
So why do so many people screw this process up; why is SEO or at least what stands for SEO, such crap?
Nearly all of what you read in forums and even in SEO books is outdated. Want an example? Sure – there are people out there right now counting keywords to work out their “Keyword Density” and that stopped being a factor YEARS ago and I have been ranting about this foolishness for years too…
Meanwhile…
Michael Campbell has been quietly experimenting with what works.
In the age of Social Media the web is different. I coined the ugly phrase ” Search Engagement Optimisation” as the new meaning of SEO a while back and it serves to point out that we all need to be not just aware of web 20 and active in it but UNDERSTANDING IT.
That is a biggie and few, very few really get it.
Most of us get some part of this – let’s call it SEO 2.0, shall we? Yes SEO is first about creating great content that BELONGS on the first page of the search engines and it is about having a site that is optimised but it is also about “optimising” the network of sites linking to you.
Not a spammy linkbuilding program, so easily discounted by the search engines but a truly optimised web 20 network.
Campbell first started using mini nets years ago before virtually all the present SEOs were online and today he published an up to date and incredibly free summary of “New SEO” or SEO Web 2.0 and please don’t discount this and think it’s about techie stuff or only for lonely freaks on FaceBook.
This is a game changer. Read this several times, I have, and then go beat the competition
With witty understatement Campbell calls this new system for getting the best performance out of your Internet promotions, “Jiggling the Web“.
I need to read more and do more before I can share more – so my advice right now is to get the information from Campbell, do him the courtesy of a social media “Thanks” and digest carefully and fully the process. Because you WILL be left behind if your competitors are using this free information and SEO 2.0 process and you are not
At the end of Jiggling the Web Michael Campbell says, “It puts the fun into SEO again”, so go have some fun, and please comment below too and feel free to use the Social Media Buttons to share this post,
Thanks and Happy Jiggling
Alex and Kathy
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Filed under SEO, Social Media by on Jan 16th, 2010. Comment. 
The invention of the phrase “Web 2.0″ was always a thinly disguised publicity stunt.
Supposedly Web 1.0 was about the type of websites first on the Net which were simply publishing content to their readers but nice clean web 2.0 is a new type of website that allows and encourages feedback and involvement.
And that sounds fine until you realise that the first types of website were Bulletin boards – now known as forums which are 100% user generated where feedback is sometimes, er, energetic and feedback is frequently fast and furious.
Anyhow we are stuck with the term and “2.0″ is even detaching itself because today I saw a book called “Barack 2.0″
Here at Expert List Building we are taking the “2.0″ tag as meaning “social” and we are taking a look at how you can make your blog more social.
A few obvious things to start off with:
- Enable commenting on your blog – many marketers want to control what appears and that’s natural. You have to consider your branding in all that you publish. Relax and let Akismet do it’s work!
- Ask people to guest post
- Join in Blog carnivals
And then get to the less obvious more tech side of the socialisation of your blog
- Use plugins such as Sharethis or Sociable to allow readers to bookmark or syndicate your posts to their friends
- A twitter plugin is so important that it’s worth mentioning seperatley
- RSS syndication is crucial and a way to encourage it must be part of your blog and the way you do this may depend on design and taste issues. If you take a look at the top left of this blog you’ll see the “Add to Any” subscription for RSS feeds – feel free
- And then notice the “Contact Us” option on the menu – that is provided by the Contact 7 plugin and gives a good way to er, contact us.
- Next we get to “Join Us – You are Welcome” – this is an invite to opt-in to our email list.
- Looking over to the right sidebar you can see another way to join our opt-in email list. This is a different plugin – MaxBlogPress Optin Form Adder
- The “Subscribe to comments” also encourages people to join in and take an interest rather than just surf by
We could continue but enough already, huh? The social dimension of your blog has to be a prime consideration of all you do.
The more you syndicate your content the greater will be your reach and influence leading to more leverage and profitability.
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Filed under Blogs by on Mar 9th, 2009. Comment.
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