One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments. 
We’re going to start this series on WP Plugins in the professional way I wish I had begun my WordPress / blogging journey – with a Statistics plugin.
Hold on there – any urge to head out the door should be strongly resisted!
Statistics gets a baaaaaaad press…!!!
Truth is that I had the good fortune to learn it the real way from guys who knew it in real battle tested commercial form and I tell ya it’s just gorgeous learning stuff from people who can walk their talk.
Back to “Shortstat”…
There are other statistics plugins – for example you could try “WordPress.com Stats” but I found Shortstats easy to install use and understand.
The important thing is not to be concerned about finding the Perfect Plugin but to find a good one! It is very important for all bloggers and web site owners to track the number of unique visitors.
Not “hits” – that’s just a technical measure of how many files get loaded – what you care about is the number of people who visit and read and comment.
And you need to record the number on a weekly basis so you can plan your way forward.
Because if you fail to plan your blog you are planning to fail…
http://wordpress.org/extend/plugins/wp-shortstat2/
http://wordpress.org/extend/plugins/stats/
Happy Blogging!
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Filed under WordPress Plugins by on Feb 25th, 2009. Comment.
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