Stay with me here – I am nor pretending to be Zen and I am not pretending to be “cool” either.
Lately I have been doing a lot of things to build links and exposure for Expertlistbuilding.com.
Such as
1. writing articles for the article directories
2. creating lenses at Squidoo
3. a hub at er, HubPages
4. a Weebly website
5. a wet paint website
6. published in scribed
7. just about to open a blog at tumblr when
I heard about “tumblrgate” during “internet marketing this week”
In 2007 lots of people doing the “30 Day Challenge” – a free online course that runs every summer for er, 30 days – had their tumblr blogs suspended.
Lots of angry people who had done a lot of work and put it in tumblr were kind of trapped. I was not following this and only just learned a little about it
Rather than give you a whole load of links and divert this post I suggest that you just Google “Tumblrgate” to learn more – also I will talk some more about it soon.
What all the kafuffle about tumblr shows is the vulnerable position you put yourself in if you rely on one technique be that building shed loads of spam blogs, Squidoo lenses, spam articles in the article directories or whatever.
What do I do then – is the obvious question?
Listen up my friend we are here at expertlistbuilding to help and provide the best advice we can. Our absolute priority is step by step solid business advice.
Business needs a model and a strategy and only then techniques. The poor daft folk who spammed Tumblr were just following along lemming like and like lemmings shared in a common fate…
So here’s some advice…
List building axiom 1
Build a real business based on your knowledge and skill at something
List building axiom 2
Choose simple doable technology so it’s easy to fix when it goes wrong
List building axiom 3
Promote your sales page with a variety of techniques that fit your strengths and character.
And frankly as an adult you should not be putting all your eggs in one basket 
So I will be opening an account at Tumblr and I will be reading their Terms and conditions very carefully. This reminds me of Ezine Articles. All the article there are edited and they have many rules about presentation. Go there find the rules and print them.
And then put them in a folder. Read’ em and follow them and you will get the advantages of a first rate publishing platform
If you have the self image of a rebel then by al means ignore all good advice but if you are simply determined to create an Internet Marketing business that will pay for the life style you would like to be customised to then just get a plan that works from people you trust and put the work in
To summarise
I started this post telling you not to have any techniques and then I gave you 3 axioms
What I mean by “no technique” is that there is no one answer, no magic bullet, no “killer” technique or loophole.
People elevate technique beyond its rightful place because they do not do the thinking needed to choose the right business model for their business. And then do not consider different strategies.
They therefore leave them selves vulnerable to every huckster will enough money to hire an expensive copywriter
Very important stuff today and I’d appreciate your feedback on this!
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Filed under business models, Copy Writing, List Building Axioms, Success by on Feb 6th, 2009. 2 Comments. 
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