Article marketing seems to be in the air again.
A few days ago I discussed easy steps to take to get into action with article writing and a couple of days after that I heard Jeff Herring (The Article Guy) discussing repurposing articles.
Doesn’t that sound enthralling? Not!!
What Jeff means is that once you have done the creative bit and produced an article – why not get the most out of it?
After you have an article written sitting innocently on your desk (or disc) minding it’s own business in the way that all good articles do, well then, you can
- submit it to an article directory
- collect it with other articles into an ebook
- Sell it as PLR
- submit to a PDF directory
- turn into an exe Ebook
- turn into a widget
- Publish it as a Squidoo Lens
- blog it
- and that RSSs it automatically
- Use the text for a radio spot / blogtalk radio
- read it and podcast it
- convert the file to a CD
- convert the article to a PowerPoint presentation
- turn that into a screensaver
- Use CAMTASIA and turn the presentation into a video
- er…Jeff kept going for about 21 items
Any bright ideas to add to this list please do!
Let’s see if we can beat him eh?
And then I noticed a post by Andrew Hansen…
Andrew Hansen has used Article Marketing to great effect. In a guest post at Problogger he reveals just how he used a very particular keyword and linking strategy to create and build traffic to a blog
I won’t go over it here – I think it deserves a full reading. Note particularly how he does the “Bio Box” of the articles he submits to Article directories.
I discussed how to write Bio boxes properly way back when I wrote “Right Article Marketing”. I was and remain critical of how most people fail with the most critical part of the article – the so called “Bio Box” - but I think the way Andrew describes in his post is perhaps better.
You cannot afford to neglect Article Marketing!
- I have given you the Baby Steps to get started
- Jeff has given you an amazing recycling system
- Andrew has revealed a powerful way to drive huge traffic
At the end of his talk Jeff said, “You gotta have guts”
What???
“Go Use This Stuff”
It takes G.U.T.S. to succeed – reading don’t do it, action does!
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Filed under Article Marketing by on Feb 25th, 2009. 1 Comment. 
At first sight “Everyone’s an expert” sounds wrong and then you notice the brackets
What brackets?
O gosh, I left them out – here we go: “Everyone’s an Expert (About Something)”
Here at Expert List Building we believe in expertise. We know that you have to acquire skills before you can succeed and that the best way is to model the methods of thought and action of the experts.
Experts get their expertise in the same way and put in hundreds of hours of practise (actually thousands of hours but I’m trying not to frighten you) before they are able to perform “effortlessly”.
There’s a saying whose source is completely unknown to me and it is “Overnight success takes 17 years”.
Success takes time, effort and determination. You can succeed with a plan and enough determination to follow it.
Being an expert at something means that you can advise, entertain and inform others about – Archery or Bonsai gardening or Cooking…..Zen Blogging.
And you can do this is in your blog or your lens.
Seth Godin is an expert communicator. He thought that since “Everyone is an expert at something” that there should be a place to show their expertise.
And that place is the oddly named “Squidoo”
And you can do that for sure. Go to Squidoo and open an account and start putting together a webpage on your topic of expertise. This is called a Lens in Squidoo lingo.
And download Seth’s free book too – it’s a PDF. I’ll give you the link in a moment.
But the Internet Marketers and bloggers reading this will wonder why not put that material in my blog?
My answer is – do both!
Put some terrific material in your Lens and include a link to your blog,
And put an opt-in subscription box on your blog too with some encouragement to join your mailing list. A gift would help – everybody likes a gift!
You can download your gift from Seth Godin and Alex and Kathy right now 
Let us know what you think and feel about this. Are you aware of your expertise? What are you an expert at?
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Filed under Experts by on Feb 23rd, 2009. Comment.
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