Search Engines have evolved. The search engines that crawl and index the web are daily being tweaked and improved to do their job better – to find the best stuff on the web.
Savvy website owners like to help the search engines and tweak their sites to help out. And this is what search engine optimization or optimisation is all about – helping the search engines to do their job.
We want free traffic right? We want the search engines to show our site on the first page of Google and Bing and Yahoo right?
So why do so many people screw this process up; why is SEO or at least what stands for SEO, such crap?
Nearly all of what you read in forums and even in SEO books is outdated. Want an example? Sure – there are people out there right now counting keywords to work out their “Keyword Density” and that stopped being a factor YEARS ago and I have been ranting about this foolishness for years too…
Meanwhile…
Michael Campbell has been quietly experimenting with what works.
In the age of Social Media the web is different. I coined the ugly phrase ” Search Engagement Optimisation” as the new meaning of SEO a while back and it serves to point out that we all need to be not just aware of web 20 and active in it but UNDERSTANDING IT.
That is a biggie and few, very few really get it.
Most of us get some part of this – let’s call it SEO 2.0, shall we? Yes SEO is first about creating great content that BELONGS on the first page of the search engines and it is about having a site that is optimised but it is also about “optimising” the network of sites linking to you.
Not a spammy linkbuilding program, so easily discounted by the search engines but a truly optimised web 20 network.
Campbell first started using mini nets years ago before virtually all the present SEOs were online and today he published an up to date and incredibly free summary of “New SEO” or SEO Web 2.0 and please don’t discount this and think it’s about techie stuff or only for lonely freaks on FaceBook.
This is a game changer. Read this several times, I have, and then go beat the competition
With witty understatement Campbell calls this new system for getting the best performance out of your Internet promotions, “Jiggling the Web“.
I need to read more and do more before I can share more – so my advice right now is to get the information from Campbell, do him the courtesy of a social media “Thanks” and digest carefully and fully the process. Because you WILL be left behind if your competitors are using this free information and SEO 2.0 process and you are not
At the end of Jiggling the Web Michael Campbell says, “It puts the fun into SEO again”, so go have some fun, and please comment below too and feel free to use the Social Media Buttons to share this post,
Thanks and Happy Jiggling
Alex and Kathy
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Filed under SEO, Social Media by on Jan 16th, 2010. Comment. 
Learning Search Engine Optimization Techniques can mean the difference between success and failure for your online business. Every webpage needs readers or traffic as we call it in Internet Marketing.
Without a few hundred people visiting your website every day it is hard to make the kind of money you want to replace your job.
Whether you want to blog or to build an email list or to set up an eCommerce store or eBay store you need lots of eager targetted visitors.
And if you do not get them from Google or Bing where from?
Yes there are tricks you can play in YouTube and Twitter. You might with some help arrange a few Diggs to your webpage but you will be lucky to get buying customers in the Social Media – they are being social – Duh! – having fun, chatting, watching movies, eating popcorn – that kind of thing.
And what we need is buyers.
The buyers are in the search engines and so what we need to do is to is “get found” by the search engines. And all this means is making our web site or blog “search engine friendly”.
You may think that’s a funny phrase and you may be right. But while most webmasters are in awe of Google and of it’s perceived power and ability I am amazed at the sheer stupidity of the search engines and of the useless results I get for so many searches.
If you do not help the search engines to find your site you may never be found!
And I want to be found and found by customers who want to buy what I am selling and this adjustment of my site to help the search engines is what S.E.O. is about.
S.E.O. or Search engine optimization is not technically challenging and is not mumbo jumbo – it is a step by step process of putting your site or blog together properly.
That’s all!
And it does take some, gasp, WORK.
But once you’ve done it it is permanent and you will get traffic to your site or blog for years. And that is a very good investment of your time.
Apart from Marketing – which just means “What to sell”, the most important skill on the Internet is “SEO” which means getting the right traffic to your page. Most new Internet Marketers don’t know this or just think it’s too difficult.
So I’m going to start a series here – We’ve stared with this post. You need to learn Serch Engine Optimization techniques if your are online.
Free SEO lessons coming up!
Feel free to ask questions too!
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Filed under search engine optimization, SEO by on Sep 30th, 2009. Comment.
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