18 Powerful Psychological Principles that Drive Direct Marketing
by Dean Rieck
Too many direct marketing gurus profess simplistic ideas about psychology. They insist that people — perhaps the most complex biological creatures on Earth — can be understood with a checklist of motivators or pyramid of needs. I even once had a consultant stand up during one of my lectures and claim that the only fact anyone needs to understand is that people act out of “fear.” Period.
What nonsense! I can’t even figure out why the bagger at the grocery checkout puts three hundred cat food cans in one bag and a single stick of celery in another so that I’m forced to lurch to my car leaning to one side. How can I possibly encapsulate the whole human experience in a five-point checklist?
Such simple solutions are attractive, but ultimately limiting. When it comes to people, you have to learn what you can, but always keep an open mind. Because just when you think you have everything figured out, someone does something you never expected.
That’s why I so strongly advocate endless testing, insist on thinking carefully about every marketing challenge, and remain a dedicated student of that fascinating, bewildering, and wonderful creature, Homo sapiens. Read more on How Powerful Psychological Principles Can Help You to Sell…
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Filed under Psychology by on May 23rd, 2009. Comment. 
Which I suppose is the pretentious way of saying “Coming soon” but sounds so much more professional and dynamic that we’re sticking to “Pre Launch”.
The details are of what we are offering are here but in short we are determined to be the best place for New Marketers or for experienced marketers who have experimented with various business models and now want to settle down and get solid results.
There is no glamour in listbuilding – it simply needs you to follow a good plan.
In fact we reckon that different people should be following different plans.
It is very odd that years after we started to realise that individuals have different career paths and started to use tests such as Myers-Briggs we still basically ignore this and give all who want to build an online business the same advice.
We’re different here at Expertlistbuilding.
My background is in teaching and Kathy’s background includes corporate experience and coaching – so we are not psychologists but we do offer 4 different Action Plans corresponding to what we call your “List-building Personality”
The List-Building Personality Action Plan is part of our offer; the quality and detail of our ebooks is also unusually high.
And our intent and determination to support our Listbuilding members is unusually high too.
If that sounds like it is something that appeals to you then join us!
You are welcome!
Alex
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Filed under List Building Personality Type by on Jan 26th, 2009. Comment.
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