One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments. 
Wanting to help a friend get a set of great plugins I had another look at the plugin resources…
In particular I wanted a good plugin to manage the infamous “nofollow” attribute but I’ve been disppointed with what I’ve found.
Links are what bind the World Wide Web together but when Google bought Blogger they invented a new bit of HTML to sabotage the ability of Blogger blogs to pass on PageRank.
To put it mildly this irks most bloggers!
And that is where the “DoFollow” plugin comes from
The best list I’ve found of plugins dealing with this is on Andy Beard’s blog.
And the plugin I have meant to install does not seem to work now in WordPress 2.71 – this is the famous plugin that rejoices under the name of Lucia’s Linky Love. She said a little while back that she’s working on it.
Expect to see “DoFollow” here very soon…I just need to dither a bit over Andy’s options
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Filed under WordPress Plugins by on Mar 14th, 2009. 3 Comments.
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