list building one person at a time
The first question that pops into the mind of an affiliate new to list building is where to get their list from? While it is true that lists can be purchased legitimately most affiliates aren’t aware of that and could not afford it anyhow.
So the beginner or newbie list builder has to build their list one person at a time. Notice I said one person at a time, I generally avoid the use of terms like prospect and lead because I find them unhelpful for the beginner.
The newbie list builder has to find let’s say, 1000 people and induce them to sign up.
To do this they have to go where the people are and on the internet this means forums and social networking sites.
Which forums and web 2.0 sites you decide to use will depend on your niche. If your online business is about sports equipment you can easily find sports forums and sports groups at Facebook, Squidoo and MySpace.
After opening accounts at a few of these forums and web 2.0 sites you have to get to know them thoroughly. Many marketers are disappointed that social networking takes so long but the fact is that each site is different and unless you spend a few hours learning the ropes you won’t be effective at contacting people on the website and creating the right impression.
Your profile is an important part of the impression you are creating and a lot of thought should be given to what you put into such a small space. You have to be comfortable with the information you put there and it must be helpful to someone who “checks you out” and consistent with your business purpose.
Your messages and posting on the website need to create an impression of knowledge and helpfulness. If you get that right you make it easy for people to click on a link, land on your opt-in page and join your list.
And that’s all there is to building a list. You do it one person at a time by freely giving knowledge, advice and helping people solve their problems
And if you have any list building problems now would be a good time to ask a question!
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Filed under list building by on Jul 21st, 2009. 2 Comments. 
One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments.
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