Twitter is remarkable. It is a (nearly) new social networking site with many uses.
Amongst others – chatting to friends, asking questions, reporting news events…
Because Twitter involves answering (or ignoring!) the question “What are you doing?”
And you may be wondering what has this got to do with list-building?
Here’s what…
- Image via CrunchBase
When you join Twitter you look and see who you know is already there. Twitter like other social networking sites allows you – in fact almost compels you to invite friends via their email address.
Most people operate a kind of reciprocity – you do them a favour and they will be open to doing something for you
In twitter this works to build your list by invitation. Many people on twitter will automatically follow you if you follow them.
Simply by joining twitter and “following” a boat load of people you can build up lots of “followers”.
Are these people the same as those who subscribe to your ezine?
They may be. They could be people who simply respond to your email saying follow me on twitter.
In that case the purpose
- Image via Wikipedia
of the “follow” is to build the relationship you already have with them.
Others may be totally uninterested in your marketing but may just follow you as a person
Yeah really!
So you can build a list on Twitter but twitter is so new it’s not clear to anyone yet how that can be used in a marketing context.
Feel free to follow us anyhow! As we work more things out we’ll blog about them here and we’ll tweet too!
http://twitter.com/AlexNewell
http://twitter.com/KathyBaker
P.S. If you want a simple guide to Twitter before you try it then just download this PDF : twitter
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Filed under twitter by on Feb 10th, 2009. 2 Comments. 
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