Learning Search Engine Optimization Techniques can mean the difference between success and failure for your online business. Every webpage needs readers or traffic as we call it in Internet Marketing.
Without a few hundred people visiting your website every day it is hard to make the kind of money you want to replace your job.
Whether you want to blog or to build an email list or to set up an eCommerce store or eBay store you need lots of eager targetted visitors.
And if you do not get them from Google or Bing where from?
Yes there are tricks you can play in YouTube and Twitter. You might with some help arrange a few Diggs to your webpage but you will be lucky to get buying customers in the Social Media – they are being social – Duh! – having fun, chatting, watching movies, eating popcorn – that kind of thing.
And what we need is buyers.
The buyers are in the search engines and so what we need to do is to is “get found” by the search engines. And all this means is making our web site or blog “search engine friendly”.
You may think that’s a funny phrase and you may be right. But while most webmasters are in awe of Google and of it’s perceived power and ability I am amazed at the sheer stupidity of the search engines and of the useless results I get for so many searches.
If you do not help the search engines to find your site you may never be found!
And I want to be found and found by customers who want to buy what I am selling and this adjustment of my site to help the search engines is what S.E.O. is about.
S.E.O. or Search engine optimization is not technically challenging and is not mumbo jumbo – it is a step by step process of putting your site or blog together properly.
That’s all!
And it does take some, gasp, WORK.
But once you’ve done it it is permanent and you will get traffic to your site or blog for years. And that is a very good investment of your time.
Apart from Marketing – which just means “What to sell”, the most important skill on the Internet is “SEO” which means getting the right traffic to your page. Most new Internet Marketers don’t know this or just think it’s too difficult.
So I’m going to start a series here – We’ve stared with this post. You need to learn Serch Engine Optimization techniques if your are online.
Free SEO lessons coming up!
Feel free to ask questions too!
list building lessons
Related Posts:
Filed under search engine optimization, SEO by on Sep 30th, 2009. Comment. 
One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
Related Posts:
Filed under keywords by on Apr 5th, 2009. 3 Comments.
Recent Comments