Traditionally, if we can use such a word with regard to the Internet, bloggers have eschewed list-building. They have one may say, traditionally avoided making any money too.
You might wonder whether these two facts are related!
I think it was Alvin Phang who started the turnaround. I noticed a subscription box on his blog and he then started to sell or at least bundle his Atomic Blogging theme which had the subscription box in the header.
That got my attention – more to the point I thought it would get my reader’s attention too. That’s why I bought Atomic Blogging. This is not a review of that package – I should have done that already and notice with a little embarrassment that I have not done so (soon, OK?)
The key here is that any way you can get an opt-in box in front of your customers you should do so.
“The money is in the list”
So blogging is a way to build your list?
Yes and no!
Yes in that blogging on a great WordPress blog that is optimised will get visitors. If the posts are worth reading or fun or provoking or a combo of all 3 (I’m trying, I’m trying) and those visitors may well become repeat visitors.
They may also subscribe.
The debate in the blogging world is whether you want subscribers to follow you on their feed reader or to subscribe to your autoresponder.
The answer to that is BOTH!
And to follow on twitter as well
What I want as a marketer is “attention”. I want to get the attention of my audience and lead them towards what they want.
People will buy what they want eagerly; persuasion not needed and “hype” well hype is SO “1950s” why are so many Internet Marketers pouring ketchup all over their food?
(“hype = ketchup OK?)
Why persuade when you don’t need to? Why deceive people into continuity programs they don’t want when you can sell them one they are delighted with?
I’m baffled by all this. Maybe I’m really a blogger who wandered into Internet Marketing by mistake…
Whatever. Every author and blogger wants to be read so list building on GetResponse, feed readers and Twitter are all welcome. They all increase your audience.
So…
Providing you have something to say – you can build your list by blogging!
So what do you think?
Are you a blogger and do you build a list?
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Filed under Blogs, Social Media by on Feb 9th, 2009. 1 Comment. 
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