One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments. 
RSS is something that has been puzzling me for some time. I am working away at fully understanding syndication and when I do, I sure won’t keep it a secret! The dictionary meaning springs from two Greek words meaning “with justice”. Hmm not much help there. Newspapers have syndicated writers – meaning their columns are republished all over the country – or world for that matter.
That’s a little more helpful – being published all over the place is just what a blogger wants 
In a blog we have the mysterious RSS which means “Really Simple Syndication” according to some and “Rich Site Summary”.
For now just take it that RSS means that you have less work to do when you write a blog post – RSS does the heavy lifting of making a summary of your post and republishing throughout the web.
The more viewers your posts get the more traffic you are going to get…which translates into greater earnings. OK I admit there’s a couple of assumptions in that chain of reasoning 
Bear that in mind as you watch this short video. It is narrated by C harles Heflin – an expert in web traffic and SEO/ Web 2.0. I have watched this guy for a couple of years and always found him to be spot on.
What this short video, (which is well worth watching a few time – Charles packs a lot into a few words) emphasises – is the power of blogs. They are automatically built with an RSS system which if used with the power of leverage of web 2.o will grow blog traffic automatically
More on this absorbing stuff soon
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Filed under RSS Syndication by on Feb 21st, 2009. Comment.
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