One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments. 
At first sight “Everyone’s an expert” sounds wrong and then you notice the brackets
What brackets?
O gosh, I left them out – here we go: “Everyone’s an Expert (About Something)”
Here at Expert List Building we believe in expertise. We know that you have to acquire skills before you can succeed and that the best way is to model the methods of thought and action of the experts.
Experts get their expertise in the same way and put in hundreds of hours of practise (actually thousands of hours but I’m trying not to frighten you) before they are able to perform “effortlessly”.
There’s a saying whose source is completely unknown to me and it is “Overnight success takes 17 years”.
Success takes time, effort and determination. You can succeed with a plan and enough determination to follow it.
Being an expert at something means that you can advise, entertain and inform others about – Archery or Bonsai gardening or Cooking…..Zen Blogging.
And you can do this is in your blog or your lens.
Seth Godin is an expert communicator. He thought that since “Everyone is an expert at something” that there should be a place to show their expertise.
And that place is the oddly named “Squidoo”
And you can do that for sure. Go to Squidoo and open an account and start putting together a webpage on your topic of expertise. This is called a Lens in Squidoo lingo.
And download Seth’s free book too – it’s a PDF. I’ll give you the link in a moment.
But the Internet Marketers and bloggers reading this will wonder why not put that material in my blog?
My answer is – do both!
Put some terrific material in your Lens and include a link to your blog,
And put an opt-in subscription box on your blog too with some encouragement to join your mailing list. A gift would help – everybody likes a gift!
You can download your gift from Seth Godin and Alex and Kathy right now 
Let us know what you think and feel about this. Are you aware of your expertise? What are you an expert at?
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Filed under Experts by on Feb 23rd, 2009. Comment.
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