Search Engine Optimisation (S.E.O.) just means adjusting your blog or web page to get the best out of the search engines. This is pretty simple stuff really despite the impression that so many people in the Internet Marketing world seem to think.

S.E.O. takes place in two different places – the web page (or blog post) and off the web page / blog post. On page S.E.O. means paying attention to the small tags that go into the HTML and tell the web crawlers from the search engines what they need to know about the page.

The most important of these is the title tag. You will find this on every web page and post and it is the title tag that makes the words appear that you see up on the left hand side in the title bar of the web page.

If you look in the HTML code you see <title>put your keyword phrase in here</title>

Here is a real example <title>HeadSpace2: Advanced meta-data manager for SEO titles, tags, descriptions, and more | Urban Giraffe</title>

As I said this is the most important part of the SEO that you do on the blog Since the whole purpose of a plugin is to tweak and tune your blog to be as you want without having to get too technical with code and so on – you’d expect there to be an SEO plugin to help you You are right and wrong because there are several SEO plugins -but there are 2 main ones and I’m going to recommend 1 of them .

The SEO plugin that you will see most often see recommended is the “All In One SEO Pack” but I was recommended to use a different SEO plugin called “HeadSpace2″ by Christy & Stacie, the creators of “Static Blogging” .

HeadSpace2 is easy to use – at least at my level and allows you to choose between different ways of presenting the title tag and many other less important and VERY technical matters that would give you a headache. Despite the power HeadSpace2 has, it is, I repeat easy to use.

Despite this short video it is easy to use too…

All I would say to any fans of the All In One SEO Plugins is – give it a try – you might prefer it. But you must have one of ‘em. Using HeadSpace2 After pasting or typing your post into the WordPress text editor – a subject for a post itself you still have 3 jobs to do before the fun bit of pushing the publish button Choose a category for the post Choose the tags for the post And then fill in the HeadSpace2 panel under the text editor

The main point of this is to tell the search engines what they need to know 

leaving you to be witty with the title of your blog post. Without a clever plugin

 your post title has to be written in what looks like poor English - you HAVE to use keywords

that search engines like and this can make your blog look boring or spammy.

 :-)

Your witty title can go at the top and your search engine title is put into the HeadSpace2 box at the bottom.

That way you please your readers and the search engines…which is what we bloggers have to do!

Resources
Here's where to  download the plugins

• http://urbangiraffe.com/plugins/headspace2/
• http://wordpress.org/extend/plugins/all-in-one-seo-pack/
• And here is where to check out Static Blogging

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