One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments. 
After an Internet Marketer has earned a few bucks they start looking around to see how they can get more bang for the buck.
Or rather it’s the other way round – more bucks for the bang of your effort.
This is when they start to realise that list-building is “the secret” to a more sustained and steady income.
And then there’s a secret inside that secret…
And that is Membership Programs or Membership Sites.
Just having a hundred people in your membership can give you a full time income…and then think of continuing the traffic to your optin page and increase the membership to several hundred…or several thousand.
This is a more advanced strategy and not for the beginner what ever the sales pages say!
But is a stage that you come to – it is a stage where you have created your “business system” and you can virtually walk away and it runs itself.
This is a powerful method of providing yourself with “Continuity Income”. All the beginners on the Internet are looking for “passive income”. Well here it is but the price to pay is the learning curve of marketing knowledge to get there.
Next is an article by an expert marketer with his…
Dear Web Business-Builder,
Back in the Pleistocene era … when I was selling subscription-based data networks — where my customers were spending up to $100,000 a month (sometimes more) with the companies I represented — losing a customer was a HUGE deal.
I had the most profitable portfolio of business, largely because I kept customers longer than anyone else. My employers found me annoying and troublesome … but they tolerated me for this reason. Read more on List Building to Build a Membership…
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Filed under Membership Sites by on Feb 11th, 2009. 1 Comment.
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