In a thoughtful post today Patsi Krakoff reflects on questions about motivation, about what drives us and makes us what and who we are.
For me it’s often that I want to learn something. Internet Marketing is a result of my wanting to reach a larger audience with my ideas.
How about you? What do you want to learn? And why?
Every so often I run a survey of my subscribers. After all I want to know what they want and need to read about. I was a teacher for 28 years and like helping people learn what they need to and want to learn
But here’s the thing, my question is logical from my point of view – but it depends on my subscribers realising that there is something – a skill say, that they need to improve or acquire and being willing to spend time and effort on doing so.
And this attitude of being open to learning is not as common as we would like to think it is.
Have you noticed that many Internet Marketing products depend on revealing a secret? Yes, it’s not your fault that you have not succeeded.
No!
It is that those “Gurus” who have not allowed the secret to be revealed but now I am “pulling back the curtain and …”
This of course is Bull.
The facts are simple. – to succeed online you need to acquire a skill and use it.
Lots of room here to shine – you can learn to write copy; you can learn Search Engine Optimisation, you can learn Pay Per Click marketing.
And so on.
Notice that there’s a lot of “You can learn” there? You don’t have to pick up all the above – one would do. Just getting one skill under your belt is all you need to join in the Internet Marketing gold rush.
That sounds like mighty good news to me!
But to someone who does not have the mindset of learning it will always be that a curtain was pulled back and insider knowledge revealed or perhaps that someone – a total loser, STUMBLED upon the way to do something.
Stumbling is of course not the result of a couple of years of practise putting in hours a day to polish your new skills.
It is accidental, luck or perhaps Grace.
But not the result of discipline and effort – just an accident.
To sum this up – what drives me is learning and for me learning is fun even when it requires sustained effort. Understanding stuff gives me a hell of a buzz and of course that feeds into more exploratory behaviour which quickly leads to solutions to questions about how I can go about monetising a blog or building a list or any topic I focus on.
What drives you?
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Filed under Psychology by on Nov 16th, 2009. Comment. 
Learning Search Engine Optimization Techniques can mean the difference between success and failure for your online business. Every webpage needs readers or traffic as we call it in Internet Marketing.
Without a few hundred people visiting your website every day it is hard to make the kind of money you want to replace your job.
Whether you want to blog or to build an email list or to set up an eCommerce store or eBay store you need lots of eager targetted visitors.
And if you do not get them from Google or Bing where from?
Yes there are tricks you can play in YouTube and Twitter. You might with some help arrange a few Diggs to your webpage but you will be lucky to get buying customers in the Social Media – they are being social – Duh! – having fun, chatting, watching movies, eating popcorn – that kind of thing.
And what we need is buyers.
The buyers are in the search engines and so what we need to do is to is “get found” by the search engines. And all this means is making our web site or blog “search engine friendly”.
You may think that’s a funny phrase and you may be right. But while most webmasters are in awe of Google and of it’s perceived power and ability I am amazed at the sheer stupidity of the search engines and of the useless results I get for so many searches.
If you do not help the search engines to find your site you may never be found!
And I want to be found and found by customers who want to buy what I am selling and this adjustment of my site to help the search engines is what S.E.O. is about.
S.E.O. or Search engine optimization is not technically challenging and is not mumbo jumbo – it is a step by step process of putting your site or blog together properly.
That’s all!
And it does take some, gasp, WORK.
But once you’ve done it it is permanent and you will get traffic to your site or blog for years. And that is a very good investment of your time.
Apart from Marketing – which just means “What to sell”, the most important skill on the Internet is “SEO” which means getting the right traffic to your page. Most new Internet Marketers don’t know this or just think it’s too difficult.
So I’m going to start a series here – We’ve stared with this post. You need to learn Serch Engine Optimization techniques if your are online.
Free SEO lessons coming up!
Feel free to ask questions too!
list building lessons
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Filed under search engine optimization, SEO by on Sep 30th, 2009. Comment.
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