I intended to discuss Off Page SEO aka backlinks in the SEO Plugins post – but it was getting a bit too long. So let’s discuss it here…
The job of a search engine is to respond in the best way possible to a search phrase entered by someone looking for an answer.
To do that it has to index the web or catalogue the web so that it knows what is where.
Here comes the really interesting part of this…
The only way that a search engine can find web pages or blog posts is by following links. It stands to reason that if you make sure there are lots of links going to your web page or blog post the search engine will find it easily.
And we live in a democratic age…
Google regards each link going to your page or post to be like a vote. Think of it this way – if you are blogging about something and you think of a great resource (maybe a news story or a video) on a particular web site or blog you will put the link to that resource in your post -you have voted for the web page.
The more votes the better, right?
About now you might be wondering how this helps you to know all this?
There are 2 concrete ways in which this helps you
- If you know that votes / links help you then why not write the best quality material you can – whatever that means to you so that you attract attention and votes/ links to your material
- There’s an old saying that “if you want something done properly do it yourself” – so let’s just say that if you want links to your web site or blog why not make them?
What is stopping you in submitting articles with a link to your web page or blog to the article directories? What is stopping you creating a string of web pages / blogs at Squidoo, wetpaint, Weebly, blogger, wordpress etc to get some links?
Yes and the old favourites of posting in forums still works and new faves too such as twitter
It is simply a matter of putting in the time and effort. Helping the search engines to find you with a boatload of links is a clear and obvious activity that all bloggers and web masters engage in to get more links and visitors
That’s visitors as in readers and buyers. And whether you blog for income or influence you want attention. What we have found is that if you want attention you need to follow a plan of action to build links to your pages and posts.
As you build links you will see your visitor numbers increase – provided of course you have installed the shortstat plugin we discussed in the first post of this series
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Filed under WordPress Plugins by on Feb 27th, 2009. Comment. 
Are you number one in your niche and do you want to be?
You should because the rewards of coming first in the search engine results pages are huge. Many people will only look at the top of the page – and if they do not see what they want then the dreaded sound is heard – the sound that freezes the blood of Internet Marketers and Bloggers alike, yes, “click”.
Such an inoffensive sound but so “deadly” !
Image by [ Zenat El3ain ]™ via Flickr
Let’s do some research then. The first step to world, oops, niche domination is to size up the other publishers in the niche.
Let’s concentrate on Google here because right now they are dominating search – so we pop our main keyword phrase into the search box.
So if we are interested in “dog training” we would put that phrase with the quotes as shown into Google.
Well I just got 9,000,000 results so that is one busy niche. There are many top Internet marketers operating there as well as many fervent dog lovers.
The Bums Walk Out
The simplest approach to competition research is simply to look at number of web Read more on Sizing Up The Competition…
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Filed under Market Research by on Jan 9th, 2009. Comment.
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