Learning Search Engine Optimization Techniques can mean the difference between success and failure for your online business. Every webpage needs readers or traffic as we call it in Internet Marketing.
Without a few hundred people visiting your website every day it is hard to make the kind of money you want to replace your job.
Whether you want to blog or to build an email list or to set up an eCommerce store or eBay store you need lots of eager targetted visitors.
And if you do not get them from Google or Bing where from?
Yes there are tricks you can play in YouTube and Twitter. You might with some help arrange a few Diggs to your webpage but you will be lucky to get buying customers in the Social Media – they are being social – Duh! – having fun, chatting, watching movies, eating popcorn – that kind of thing.
And what we need is buyers.
The buyers are in the search engines and so what we need to do is to is “get found” by the search engines. And all this means is making our web site or blog “search engine friendly”.
You may think that’s a funny phrase and you may be right. But while most webmasters are in awe of Google and of it’s perceived power and ability I am amazed at the sheer stupidity of the search engines and of the useless results I get for so many searches.
If you do not help the search engines to find your site you may never be found!
And I want to be found and found by customers who want to buy what I am selling and this adjustment of my site to help the search engines is what S.E.O. is about.
S.E.O. or Search engine optimization is not technically challenging and is not mumbo jumbo – it is a step by step process of putting your site or blog together properly.
That’s all!
And it does take some, gasp, WORK.
But once you’ve done it it is permanent and you will get traffic to your site or blog for years. And that is a very good investment of your time.
Apart from Marketing – which just means “What to sell”, the most important skill on the Internet is “SEO” which means getting the right traffic to your page. Most new Internet Marketers don’t know this or just think it’s too difficult.
So I’m going to start a series here – We’ve stared with this post. You need to learn Serch Engine Optimization techniques if your are online.
Free SEO lessons coming up!
Feel free to ask questions too!
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Filed under search engine optimization, SEO by on Sep 30th, 2009. Comment. 
Google Adwords is known to be a fast way to get eyeballs on a site.
You can get a campaign going in 15 minutes and this is behind lots of overheated advertising copy. But usually we don’t think of Adwords as a way to build a list.
Speakers at Internet Marketing conferences are always being asked, “How can I get free traffic?” This is a reasonable question. In the beginning of our online career we don’t have much to put towards advertising. But it’s a shame that we don’t get started with Adwords sooner.
I am as guilty of advising Internet beginners to stay away from Adwords as anyone and I’m going to be doing more PPC in the near future so let’s start with some info from Google.
To do well on Adwords you just have to follow Google’s guidelines and here is an explanation of how ads work. Warning – there is some “math” involved!
Google operates a kind of pricing for Adwords that includes not just how much you are willing to pay but also how good the ads are.
This is good for us if we prepare properly
And if we can get such targeted traffic at a low cost we can build a well focused list quickly and with little effort.
What do you think of using Adwords as a listbuilding startegy?
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Filed under Adwords PPC by on Aug 31st, 2009. 1 Comment.
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