Here at Expert list-building we passionately believe that a business based on a solid business model and a well looked after opt-in list is the best protection you can get against anything the world economy throws at you.

And the world keeps on changing too – something to do with the spinning around on it’s axis I believe and the only way you can keep up is with your continuing education.

Which is where Sean comes in…

Sean D’ Souza is the head of Psychotactics and knows a thing or two about education and learning and has an importnat and interesting story about – well, let’s just listen to  Sean shall we…

“July was always the worst month of the year for me!

In the years 1997, 1998, 1999, I dreaded July. Because you see
back then I was a cartoonist. And somehow in July all the
cartooning work mysteriously dried up. The phone would stop
ringing. And it would stay dead no matter what I tried.

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And boy did I try.
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I’d go to meeting after meeting.
I’d try to advertise in the Yellow Pages.
I’d try pretty much anything to rustle up business.

And business just sidestepped my doorway.

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This of course drove me slightly insane
=======================================
Till one day I was at my mother’s for lunch, and grumbling about
July. And she said: “Why don’t you do something else? Why don’t
you upgrade your skills, since July is always so quiet for you?”

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The year 2009, is a year filled with Julys
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No matter where you sit on the planet, this year is going to be
July. Starting with July. And then going to July, July, July,
July, July, (July), July, July, July, July, and July.

And there’s diddly-squat you can do about it. You can be the president of the ‘Law of Attraction’ committee, and July is going to hit you like a Wabash Cannonball!

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So what did I do back in the 90′s when July hit us?
=======================================
I took my mother’s advice (in a way). I’d upgrade our computers.
I’d buy new software. I’d buy books. I’d go to courses. And my
staff (of three) and I would spend the thirty-one days learning,
and implementing; and getting ready for August.

Because when August came, the phones would start ringing, and they wouldn’t stop ringing all the way, um, till next July. But we’d be so much smarter because of all the hard work that we breezed through tons of new work.

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In fact we started looking forward to July.
=======================================
We’d spend most of our funds in July.
We’d learn the most in July, because we knew that work was nowhere on the horizon.

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And now in 2009, July rolls along again
=======================================

And as I look around me, all I see is panic.
People terrified about the ‘July’ that’s about to envelop their
lives.These people haven’t been to my mother’s house for lunch, and have no clue that July is but a month, even if it lasts a year.

And what will the rest of the world do? They’ll cry. They’ll
grumble. They’ll try to cut back. They’ll complain about shrinking
funds. They’ll sit on their hands and do exactly what I did back
in the 90′s. And nothing will change.

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This year called July is not for the weak-hearted.
=======================================
It’s not for the optimists.
It’s a year that’s going to demand that you spend time learning.
And implementing. And if you do, you’ll come out on the other side, smarter than ever before.

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So what will you do?
=======================================
Will you whine like I did back in the 90′s?
Or will you take my mother’s advice and do something instead?

It’s a year of sowing.
A year where you’re going to have to do all the hard work of
learning. Of improving your website. Of upgrading your skills.
Of getting better at what you do.

So that when it’s time you reap, you’ll be first in line.

It’s up to you.
It’s going to be a long year.
Make the best of it.

Sean
P.S. If you’re keen to improve your skills and be considered an
expert, here’s an offer that will be made just once, and never
repeated again. Have a look for yourself, because it gives
you the chance to be that expert you always wanted to be. You be the judge: http://www.psychotactics.com/godfather
(And yes, prices go up by 15% on Feb 15, 2009)

P.P.S. We already have our year mapped out. We know the courses we’re going to attend, the software we’re going to buy and we’re laying the ground work for when ‘August’ rolls along.

P.P.P.S. As promised you’ll get your next set of goodies
tomorrow.    “                           Reprinted with permission.

As Sean says we are in a period where education is going to count more than usual. It is the only way to recession proof your life. Which education is for you to judge – look through the Expert List-building Blog and learn by all means, but take action!

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