You need keywords for your blog; you can use them to enrich your domain name, the title tag, and for the titles of the posts so which ones do you choose?
Everybody has their opinion on this so what do we do? How do we banish Keyword confusion?
There’s 2 things to get right.
How many searches there are for the keyword – that’s the demand and
How competitive the keyword is – how many pages are supplying the answer to the search
and there’s no perfect way to do either to be frank but we’ll do our best.
So how do we find out how many people are searching for the keyword ?
There are loads of Keyword tools and nearly all of them are paid. I’ll happily review all of ‘em but let’s stay with “free” for now shall we?
We’re using Google for search so it makes sense to use Google for keywords too.
We go to the Google Keyword Tool and put our keyword in the search box underneath where it says “Enter one keyword or phrase per line” and just for fun let’s use the keyword “Christmas Gift” and see what we get.
So we just fill in the Capcha code and click the “Get keyword ideas” button
Top 6 search results
We can see that there is huge demand for this keyword but doesw this mean it is a great keyword?
well it would be if we could be found when shoppers type that phrase into their search box…so how do we find out?
What do we find when we type the phrase Christmas gift into Google?
Competing pages? Really?
65,000,000 is a lot!! But not all of these are competing – most of them are just mentioning Christmas or gifts. You get a better idea of the real competition by putting Christmas gift in quotes into the search box…
Competing pages
Now we get 18 million!!
Do you think anyone is going to find you in all that?
No they’re not and that means we forget that phrase as a keyword
What next?
We go back and look down our keyword list and see which one has a big enough search number and a low enough competition
Want numbers? I thought you would!
Let’s say 500 searches per month as a lower limit and 30, 000 competing pages when you put your keyword in quotes. These numbers are guides and as you gain experience you’ll use higher numbers but they are fine to start with
You are looking for a “sweet spot” in the numbers – enough searches and low competition. You may even think that 30, 000 competing pages sounds like too much but if you use your keywords as we will show you over the next few posts you stand a goof chance of beating the other pages in the search engines and being on page one of Google.
Page one is where the money is, so that is where you have to be too.
How To Build a List
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Filed under keywords by on Nov 4th, 2009. Comment. 
One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments.
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