Because They Make Your Advertising
More Interesting and Believable
Dear Marketing Top Gun,
“You can’t save souls in an empty church,” said David Ogilvy. “And you can’t bore people into buying your product.”
That’s why Ogilvy sought to hire copywriters “with richly-furnished minds.”
How can you have a richly-furnished mind and write copy so interesting that, in the words of legendary Copy Chief, Vic Schwab, it’s “easier to read than to skip?”
You can start with this advice to young writers, from poet Ezra Pound:
“Curiosity. Advice to the young. Curiosity.”
Substitute “copywriters” for “the young,” and you’re seeing the light.
And how can you easily become more curious and thus more interesting? I commend these words from Nobel prize-winning poet, Rudyard Kipling: Read more on 6 Little Words That Boost Your Sales…
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Filed under Copy Writing by on Jan 28th, 2009. Comment. 
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