One of the first puzzling things that first hits beginners at Online Marketing is the vexed issue of Keyword research.
Suppose you are mad keen on training Boxer dogs. After thinking about all you know about Boxers – there’s basic facts to cover, Boxers as puppies, their food, illnesses, obedience training …well it comes to a 20 page site.
Each page has to have a clear focus and theme and this is expressed as a keyword phrase – each page must have a unique phrase which tells the search engines what the page (or blog post) is about.
Simple and scary!
Simple because really all you need to do is to choose a phrase like “boxer dogs for sale” used by people surfing and browsing the web.
And scary?
Scary because getting this wrong – using the wrong keywords – and your site will fail. This is why there is so much attention paid to keyword research and this is why there is so much anxiety about keyword research.
How do I get this right?
So the first question you set out to answer is “How do I do keyword research correctly -how do I find the right keywords?”
And that shows you are suffering from the first of the delusions of keyword research! Read more on Keyword Research Delusions and Disappointments……
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Filed under keywords by on Apr 5th, 2009. 3 Comments. 
Expert List Building is a Joint Venture through and through.
I started drafting the manual and realised fast that asking Kathy Baker to work with me as joint author was a very bright idea.
And then we asked Lynn Terry, Chris Freville, Tim Brocklehurst, Tracy Repchuk, Rob Toth and Patric Chan to contribute their skills and wisdom to the product.
Very “Joint” eh?
And to involve these world famous marketers in our project we had to contact them. so you may be wondering just how to do that and what to say and…
Well here is a terrific article written by someone who gets Joint Venture invitations every day.
Daniel Levis is a world class copywriter and he was dumbfounded…he could not contain himself – the example of a joint venture proposal he received was a perfect example of how NOT to do it!
Study and enjoy!
A Damn Good Idea Done Darn Poorly …
Read more on Joint Venture Do’s and Don’ts…
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Filed under Joint Ventures by on Apr 8th, 2009. 2 Comments.
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