At first sight “Everyone’s an expert” sounds wrong and then you notice the brackets
What brackets?
O gosh, I left them out – here we go: “Everyone’s an Expert (About Something)”
Here at Expert List Building we believe in expertise. We know that you have to acquire skills before you can succeed and that the best way is to model the methods of thought and action of the experts.
Experts get their expertise in the same way and put in hundreds of hours of practise (actually thousands of hours but I’m trying not to frighten you) before they are able to perform “effortlessly”.
There’s a saying whose source is completely unknown to me and it is “Overnight success takes 17 years”.
Success takes time, effort and determination. You can succeed with a plan and enough determination to follow it.
Being an expert at something means that you can advise, entertain and inform others about – Archery or Bonsai gardening or Cooking…..Zen Blogging.
And you can do this is in your blog or your lens.
Seth Godin is an expert communicator. He thought that since “Everyone is an expert at something” that there should be a place to show their expertise.
And that place is the oddly named “Squidoo”
And you can do that for sure. Go to Squidoo and open an account and start putting together a webpage on your topic of expertise. This is called a Lens in Squidoo lingo.
And download Seth’s free book too – it’s a PDF. I’ll give you the link in a moment.
But the Internet Marketers and bloggers reading this will wonder why not put that material in my blog?
My answer is – do both!
Put some terrific material in your Lens and include a link to your blog,
And put an opt-in subscription box on your blog too with some encouragement to join your mailing list. A gift would help – everybody likes a gift!
You can download your gift from Seth Godin and Alex and Kathy right now 
Let us know what you think and feel about this. Are you aware of your expertise? What are you an expert at?
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Filed under Experts by on Feb 23rd, 2009. Comment. 
- Image via Wikipedia
One of the greatest strengths of a WordPress blog is the huge number of plugins that you can, er, plug in to your blog.
This makes it sounds like a plugin is a small electronic device to plug in, turn on and presto! some type of electronic magic happens.
But plugins are software – so the magic is subtle. The plugin is a few lines of code. The beauty of plugins is that a non programmer can use them to effectively program your blog to work in a different way without knowing any coding.
Just install then activate – a couple of clicks of a mouse and your blog greets your first time visitor or does an automatic backup of your blog or translates one language to another.
OK I admit this is not magic but it is marvellous. So I am starting a long series of posts where I’ll be going over plugins – one by one.
Feedback is welcome. Some plugins are simple to use and some need a high degree of tweaking so what you may regard as a great plugin I may avoid as being too, much trouble.
Also people have different goals for their blogs. This is the companion blog to the Expert List Building Membership Site and shares the goals expressed in our PDF and other publications.
We’ll start tomorrow with a frame work. “If you fail to plan, you plan to fail”
At the end of the series – or at least after a few weeks I’ll pull the threads together into a convenient PDF that you can download.
“Keep plugin’ away!”
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Filed under WordPress Plugins by on Feb 23rd, 2009. Comment.
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