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Expertise comes in many shapes.
You could be an expert writer, coder or designer or you could be an expert at sales or marketing – Dean’s point is that your expertise will win when pitted against those with less skill.
As an ex college teacher I agree. It has puzzled me that so many people in Internet Marketing seem to believe in “Lady Luck” and not in education.
They spend months, years and lots of hard earned money on products and systems that make big promises…mostly along the lines of, “We’ve found a loophole…” or “We have a ‘Turn Key’ Solution” or some other variety of nonsense.
The truth is that effectiveness in any field is limited by our skill set and mind set. To be more effective and earn more we either have to learn extra skills or team up with someone who has the skill we lack.
And of all the skills we need online the major one is list-building. Having the skill of being able to send an email and earn more money than most folks earn in a month seems exactly what most would be entrepreneurs would give their right arm for.
And that’s why Kathy Baker – an expert business coach and myself, an expert teacher and trainer created a programme – called “Expert List-building” that focuses on building your opt-in list.
So we agree with the “Dean” – “Terry Dean” – to be exact, “Expertise Equals Income” and we advise newcomers to Internet business to put list-building at the heart of their efforts.
Learn the skills and mindset needed…
And then YOU can send the email…that earns a monthly salary.
That’s what I call “a passive income”
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Filed under Experts by on Jan 1st, 2009. Comment. 
Are you number one in your niche and do you want to be?
You should because the rewards of coming first in the search engine results pages are huge. Many people will only look at the top of the page – and if they do not see what they want then the dreaded sound is heard – the sound that freezes the blood of Internet Marketers and Bloggers alike, yes, “click”.
Such an inoffensive sound but so “deadly” !
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Let’s do some research then. The first step to world, oops, niche domination is to size up the other publishers in the niche.
Let’s concentrate on Google here because right now they are dominating search – so we pop our main keyword phrase into the search box.
So if we are interested in “dog training” we would put that phrase with the quotes as shown into Google.
Well I just got 9,000,000 results so that is one busy niche. There are many top Internet marketers operating there as well as many fervent dog lovers.
The Bums Walk Out
The simplest approach to competition research is simply to look at number of web Read more on Sizing Up The Competition…
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Filed under Market Research by on Jan 9th, 2009. Comment.
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