The point is – how do you get them opened?
With a whole screen full of emails in front of them – what are you going to write?
Are you going to repeat these Classic Email Blunders?
I think it was Frank Kern who first used this subject line. A days later my inbox got flooded with brainless nincompoops copying him. Needless to say I unsubscribed from all of them.
They did not understand what they were doing with their "Bad news" malarkey. Kern had built a relationship with his subscribers and was part way through a product launch that was being massively promoted. HIs use of the subject line carried credibility and meant something. It was not copying out of context.
There have been times in my life when I was getting letters with those words as their main message! Large red words as I recall. I truly do not want to be reminded of those time and I will instantly unsub from any list owner who is dumb enough to try to scare me to open his email.
Open Now, Urgent
Well I'm sure that the turkey that sent this email urgently wants to earn some affiliate commission but that is his urgency not mine.
OPEN NOW THIS IS URGENT
This of course is called shouting. It is also a capital offense. And being offensive it gets the click from me. hehe!
So what do we write?
First of all I want to take your attention away from the subject line of the email and concentrate on other field. You know the one I mean – it's the "From" field.
You and your name. What you have to do to get your emails opened is not trick or scare your subscribers but be someone who they want to listen to.
Because you're worth it!
If you are a friend they'll open. So be a friend. If you are reliable they'll open – so be reliable. if they get used to you telling the truth they'll listen and open to do so.
This is not difficult. It just needs a change of mindset.
Forget salesman, think teacher or coach. People want coaching and leadership. You just have to prove you can do it.
I'll continue this in the next instalment, coming soon.